Theatre d’Angouleme Scene Nationale
Angouleme / France
Housed in a nineteenth-century building, Le Theatre d’Angouleme is an important and well-loved civic feature of the south-western French town of Angouleme. The interior was extensively refurbished in the late 1990s, but the exterior was preserved and restored in keeping with local sentiment. In 1991 the theatre was designated a Scene Nationale and, hence, brought into a network of institutions dedicated to supporting live performances of all kinds. The structure of the theatre may be traditional, but the performances - whether drama, dance or music - are generally innovative. The mission of Angouleme is to support contemporary activity and nurture the repertoire of the future.

The graphic designers Annette Lenz and Vincent Perrottet began working for the theatre on the arrival of its current director Joel Gunzburger in 2001. Lenz and Perrottet had both designed materials for Gunzburger when he worked at a theatre in Rungis, near Paris. At that time the design¬ers were working independently, and the idea of their collaboration was initiated by Gunzburger, who was keen on the work of both designers and unwilling to choose between them.
Lenz and Perrottet’s first decision was not to change the logotype of the theatre. Designed several years previously by the studio of Thereses Tro’i'ka, they recognized that it was well-crafted, easy to use and was already widely recognized both locally and among the broader theatre community. Incorporating Troika’s logo, they currently design new graphic material for each season, including information leaflets, posters and invitations. Given the theatre’s very varied programme, their main task is to create a strong core identity without obscuring the sense of diversity. Gunzburger and his head of communication, Marie-Christine Leger, both recognize that the poster is an independent cultural form and, as such, they allow Lenz and Perrottet a significant amount of creative freedom. So long as they work within the modest resources of the theatre, the designers are encouraged to create strong images that not only sell performances, but also provoke and engage. The identity of Le Theatre d’Angouleme is a work in progress, with Lenz and Perrottet generating a new set of graphic motifs each year.

Previous spread, left The glass doors at the theatre’s entrance proved to be the perfect medium for exploring the possibilities of the predominantly typographic design language, with the names of past productions set in varying sizes to communicate the theatre’s dynamic approach to programming. Opposite page Annette Lenz and Vincent Perrottet designed these posters, to promote the 2004-2005 season, with clarity and elan, despite the rather complex visual language employed by the designers to suggest the theatre’s reputation for staging innovative
productions. It also complements and reflects the visual language of the existing logotype (designed by the Thereses Tro’i'ka studio). This page Two posters from a series promoting the 2003-2004 season. Like the posters designed for the following season (opposite), these employ a fractured, three-dimensional language, with a folded band bearing dates and information moving from the top of the poster to the bottom. The band sits on top of a flat photographic image evoking the time of year, elements of which are integrated into the information band itself.
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