The American Craze About Cell-phones
–Americans are crazy about cell-phone:”we can do without bread, but never without a cell phone”
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According to United Press International’s (UPI) report on June 30, the latest survey released by America’s E-tailing giant BestBuy last Tuesday shows that most of Americans would rather give up good wine, television and even foods than be parted with their beloved mobile phone.
This survey lasting for one week has interviewed 1000 American grown-ups.
Near 60% respondents said that they’d rather be dry for a week than be parted with their cell phone, while another 33.1% said that they could give up TV programs for cell phones. What’s more, 11.5% interviewees even said that they could give up foods and drinks in order to continue using mobile phones.
At the same time, this survey also disposed a very dangerous fact, that is, about 51.4% respondents had the habit of checking short messages while driving.
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Condition of The Luxury Consumption of China’s New rich Class
Lu Xiao, who’s been engaging in the research of fashion and luxury brands for a long time, has recently managed a research project named ‘The New Rich Class Research which is started by the School of Management of Fudan University in Shanghai. In this project, Lu Xiao and his team defines the new rich class as successful people who are entrepreneurial men, knowledge workers, investors, or engaging in the business of arts or talents. They may not have the chance to receive higher education, or match the standard of “three highs—highly educated, have high income and high social status”. Among them there are about 5 million people having an annual income more than 1 million RMB, 50 million people having an annual income ranging from 300 thousand to 1 million RMB.
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“They are not mainly gathering in the traditional central cities like Beijing, shanghai and Guangzhou, but all also in Shanxi, the South of Fujian Province, Yangtze River delta, the three northeastern provinces and so on. With the rise of many sub-economic circles, many regional new rich classes of varied life styles and different consumption habits have been bred.” After his interviews that lasts almost a year, Lu Xiao hopes he can draw a picture of the present situation of the new rich class’s luxury consumption in China.
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The Poor In China Also buy Luxury
In addition to improving their diets, more and more citizens are buying one or two pieces of luxuries to better their looks.
LV, GUCCI, PRADA, BOSS, OMEG, RLEX, DUNHILL…In order to explore this growing market, some investors are getting involved. Besides a group of exclusive stores, luxury goods boutiques are more and more common in the streets.
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For private entrepreneurs and white-collar office workers with senior positions who have strong financial strength, buying several pieces of luxury goods for themselves should be normal consumption behavior. However, worryingly, there is an increasing number of a new type of consumers, with a monthly salary ranging from 3000 to 5000 RMB only, would save half of their annual income for a LV or GUCCI bag, in spite of the fact that they have to carry such a bag on a crowded bus.
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The luxury Inside is Real Rich
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In western countries, people owning top luxury items are mostly over 30 with successful career, high income, well-read and well-informed, mature images, confidence, their elegance, individual temperament and the beautiful appearance of luxury goods can complement each other. Lisa, a curator of a museum in London, is a fanatical fan of FENDI. In her opinion, such a luxury brand as FENDI can only be worn by people over 30. Besides loving fashion clothes, she also likes varied famous chinaware brands, such as WEDGEWOOD, RORALDOULTON. She has ever proudly said that although she has many fashion clothes of famous brands, their quantity cannot compete with that of chinaware, tablecloths and other household articles of famous brands, for the number is too much to count. Household articles are her real favor. Her favorite is to appreciate her fine collection of chinaware when having high tea. Linda, a Chinese artist, married to an English merchant several years ago. Her husband is gentle enough to buy Mercedes-Benz for her while buying Porsche for himself, except buying top brands clothes. He explain earnestly to her that “in England, if you want to know whether a person is rich or not you first ask where he lives then what car he drives but never what clothes he wears.” In fact, European people are not without vanity, but they show it in different ways. In her husband’s opinion, if a person doesn’t own any house or car but wears famous brands clothes to fool around and this person would be much unreliable.
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Speed Comes First—3G+Qwerty Full Keyboard Mobile
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Time is most valuable in the modern society. We cannot create time but only save time in the daily work. Therefore, it is highly necessary to choose tools that run efficiently, which can achieve maximum effects with little effort. In the mobile market we see that the hardware configurations of mobile phones are much more excellent, even better than those of the early desktop computers. However, consumers are still complaining that mobiles are wasting time. The reason is that there is a bottleneck between mobiles and users, which is the users’ habit of input and the Internet connection speed supported by mobile phones. On the matter of input ways, phones with QWERTY full keyboard are the NO. 1 that recognized by consumers, while on the speed of internet connecting, the title goes to the hottest and fastest 3G phones.
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The First 3G Mobile Browser Comes on the Domestic Market
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As the three major operator including China Mobile roll out their 3G plans and relating combo services, competitions in 3G industry escalated. Yesterday, 3G web portal has officially put on the first 3G mobile brower—GO, which marks the beginning of competition of 3G phone’s brower market.
Deng Yuqiang, CEO of 3G web portal told the reporter that as the window to the Internet, brower has always been a hotly contested spot for network companies. At present, with the rapid development of the mobile internet, phone brower, born with navigation function, is figuratively considered as the first round of 3G.
By far, every manufacturer has got ready for the future domestic 3G Brower market. The reporter has known that in China’s phone browser market, besides UCWEB, Interstellar and Navigator who have a certain market share, international browser runner OPERA has already entered China and released Air OPERA browser. In addition, there is news that Tencent has quietly begun testing their QQ phone browser.
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Mobile Phones Cannot Replace Watches But Increase Watch’s Value
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Growing with the times as well as scientific and technological progress, the young generation in America is changing their ways of pursuing time. Watch gradually fell out of favor, replaced by mobile phones, computer, Blackberry (the terminal system of mobile E-mail) and so on. I think such a change is not just happening in America but every corner all over the world. According to a research by Nokia in 2006, in china there are 80% of users using mobile to replace alarm clock. However, we still can find that there are many watches worn on our wrists.
Therefore, we can say that mobile phones only replace watches’ function of telling the time but not watch the accessory, because watch is not the tool of recording time any more, but a symbol of social position. In this process, small watch companies are going to their doom and the time of brand marketing for watches is coming toward us with watches changing from consumer goods into luxury.
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The Mobile TV—an Imagine Box in Pockets
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When mentioning watching TV, most people will first think of the televisions or computers at home. However, as the development of the society, people begin to travel and have less and less time staying at home. At this time, the mobile TV appears. As before, the mobile TV cannot be popular with large scope because of its flow cost and internet speed. Recently, with the push from the 3G Internet advantage, china mobile has put on two kinds of 3G cell phones which offer TV tunnels including CCTV, local tunnels without any charges. It will give you an affluent picture and a new watch experience.
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