Two thirds of British think that cell-phone functions are too multifarious
A recent survey shows that two thirds of the British men think that the cell phones nowadays are far too complicated.
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According to a research done by a cell-phone recycling company Fonebank, 61% mobile phone users hold the opinion that compared with ten years ago, the mobile phones in present days have too many unnecessary functions, and 45% say that they don’t use the MP3 function installed in their phones at all.
And 30% users admit that they don’t care the image quality of the camera of their cell phones. FoneBank states that about half of the respondents only use their mobile phones to send short messages and make calls, and 39% say that they only choose cell phones with simple functions when purchasing. FoneBank also points out that three fourths of the interviewees find the quality of the present mobile phones unreliable, and 72% people can only use a same phone for as long as two year, and after that they have to buy a new one.
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Why the 3G mobile phone market doesn’t heat up?
1. The price a bit too high
The 3G cell-phones in the market are custom made by every network runner, the average price of which all over 2000 Yuan.
According to the market’s feedback, among the dozen 3G cell-phones available in general cell-phone chain malls, three of them are over 2000 Yuan, one at 3000 and more, six range from 4000 to 5000 and three are well over 5000 Yuan. The high price appears to be one threshold for general consumers. Besides, there are only a dozen or more 3G cell-phone models available in the market, which is far too little choices, compared with the 2.5G and 2.75G mobile phones that have four or five hundred models.
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2. The charge a bit too expensive
The largest demand of 3G phones comes from the middle-low market, but the reporter’s research finds out that charges on the high side appears to be the biggest obstacle restricting users to upgrade to 3G.
According to the standard, the charge of surfing the Internet through 3G network is 0.5 cent per one KB if based on flow, and 0.1 cent per minute if based on hour. As network runners, they concern more about making profits. When designing combo sets, they are in the hope of charging users the part that outside the combo set the user has chosen according to standard. An insider also raises an example for the reporter that, after using up the flows a combo set contains, if a user sets up a common size website with his 3G cell-phone, it will costs him more than one Yuan if calculated by flow, and if this user surfs on the Internet for one hour, it will cost him six Yuan if calculated by hour, which is not cheap.
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Chinese people’s “faces” promote luxury consumption
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“When I get rich…” deep in every people’s heart there is a dream of luxury, so are Chinese people. Just by hearing the Chinese sayings that As bark is for trees so is face for people, Fine feathers makes the birds and etc, you can know that how much importance has been attached to face by the Chinese. As many brands are now expanding their markets in China, this is bound to provoke the following of people who are concerned about face-saving, such as the Moonlite, the new poor group and negative equity property owners.
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Is Rolex better than Tudor watch?
Which one is better, Rolex or Tudor? I believe that many consumers are unable to answer and we only know that they are high-end.
VS
In the car industry, the same problem also exists—which car has better maneuverability, quicker speed up and more secure, Audi A6, BMW 5 series, Mercedes-Benz E class? If theirs is a head-to-head competition in the home market, then, then which of them is sharper?
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The World’s Most Expensive Mobile Phone On Show In Taipei 101
Yesterday, VERTU celebrated its flag-ship store’s opening in Taipei 101, here’s a picture of the VERTU Signature worth 1.99million TWD.
VERTU Signature worth 1.99 million TWD
VERTU, at the market price of 6.8million TWD, is claimed to be the most expensive mobile phone on earth, opened the brand’s 21st flag-ship store at Taibei 101 building yesterday, thinking highly of Taipei’s consumption strength.
VERTU’s chief designer Frank Nuovo displayed the latest series phones of Constellation Vivre with actress Datuk Michelle Yeoh Yesterday. The pink phone matching with leaf logo, sales price is from 212 thousand TWD to 860thousand TWD. VERTU’S phones are famous for their expensive prices all the time, favored by lots of businessmen and celebrities in Taiwan. However it has nothing special in function, even doesn’t have the functions many high-end phones have, just emphasizes on its craftsmanship, each phone is limited edition and has a serial number.
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Three Magic Weapons: Design, Craft and Service
Most luxuries are of long histories, all started from serving the European royal families and then royal families all over the world, which makes the luxury practitioners’ restrained and exquisite personality that stems from their proud of the brand and respect to consumers. Nowadays luxury goods have been catering to the needs of the masses but such personality of them remains unchanged. It shows in the service that is considerate but not flattery, willing to share the beauty of the brand with the consumer.
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The reasons why such expensive luxury can sell out are design, craftwork and service. The standard for the former two are the same under globalization, but service varies as it relates to humans.
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The American Craze About Cell-phones
–Americans are crazy about cell-phone:”we can do without bread, but never without a cell phone”
VS
According to United Press International’s (UPI) report on June 30, the latest survey released by America’s E-tailing giant BestBuy last Tuesday shows that most of Americans would rather give up good wine, television and even foods than be parted with their beloved mobile phone.
This survey lasting for one week has interviewed 1000 American grown-ups.
Near 60% respondents said that they’d rather be dry for a week than be parted with their cell phone, while another 33.1% said that they could give up TV programs for cell phones. What’s more, 11.5% interviewees even said that they could give up foods and drinks in order to continue using mobile phones.
At the same time, this survey also disposed a very dangerous fact, that is, about 51.4% respondents had the habit of checking short messages while driving.
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Condition of The Luxury Consumption of China’s New rich Class
Lu Xiao, who’s been engaging in the research of fashion and luxury brands for a long time, has recently managed a research project named ‘The New Rich Class Research which is started by the School of Management of Fudan University in Shanghai. In this project, Lu Xiao and his team defines the new rich class as successful people who are entrepreneurial men, knowledge workers, investors, or engaging in the business of arts or talents. They may not have the chance to receive higher education, or match the standard of “three highs—highly educated, have high income and high social status”. Among them there are about 5 million people having an annual income more than 1 million RMB, 50 million people having an annual income ranging from 300 thousand to 1 million RMB.
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“They are not mainly gathering in the traditional central cities like Beijing, shanghai and Guangzhou, but all also in Shanxi, the South of Fujian Province, Yangtze River delta, the three northeastern provinces and so on. With the rise of many sub-economic circles, many regional new rich classes of varied life styles and different consumption habits have been bred.” After his interviews that lasts almost a year, Lu Xiao hopes he can draw a picture of the present situation of the new rich class’s luxury consumption in China.
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The Poor In China Also buy Luxury
In addition to improving their diets, more and more citizens are buying one or two pieces of luxuries to better their looks.
LV, GUCCI, PRADA, BOSS, OMEG, RLEX, DUNHILL…In order to explore this growing market, some investors are getting involved. Besides a group of exclusive stores, luxury goods boutiques are more and more common in the streets.
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For private entrepreneurs and white-collar office workers with senior positions who have strong financial strength, buying several pieces of luxury goods for themselves should be normal consumption behavior. However, worryingly, there is an increasing number of a new type of consumers, with a monthly salary ranging from 3000 to 5000 RMB only, would save half of their annual income for a LV or GUCCI bag, in spite of the fact that they have to carry such a bag on a crowded bus.
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The luxury Inside is Real Rich
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In western countries, people owning top luxury items are mostly over 30 with successful career, high income, well-read and well-informed, mature images, confidence, their elegance, individual temperament and the beautiful appearance of luxury goods can complement each other. Lisa, a curator of a museum in London, is a fanatical fan of FENDI. In her opinion, such a luxury brand as FENDI can only be worn by people over 30. Besides loving fashion clothes, she also likes varied famous chinaware brands, such as WEDGEWOOD, RORALDOULTON. She has ever proudly said that although she has many fashion clothes of famous brands, their quantity cannot compete with that of chinaware, tablecloths and other household articles of famous brands, for the number is too much to count. Household articles are her real favor. Her favorite is to appreciate her fine collection of chinaware when having high tea. Linda, a Chinese artist, married to an English merchant several years ago. Her husband is gentle enough to buy Mercedes-Benz for her while buying Porsche for himself, except buying top brands clothes. He explain earnestly to her that “in England, if you want to know whether a person is rich or not you first ask where he lives then what car he drives but never what clothes he wears.” In fact, European people are not without vanity, but they show it in different ways. In her husband’s opinion, if a person doesn’t own any house or car but wears famous brands clothes to fool around and this person would be much unreliable.
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