Sam Sung Published New Mobile Platform Bada
The world’s second-largest mobile phone maker Samsung announced its smart phone platform Bada in London, in the hope of boosting the company’s position in the field of smart phones that through this open-source operating system, but analysts suspect that it is difficult for Samsung to obtain application developers’ favor like Apple does.

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With companies such as Apple and Google to enter the mobile phone market, the market is beginning to shift its focus from hardware to software. Samsung and LG both encounter difficulties in their expansion of market share in the fast-growing smart phones market.
Hosoo Lee, Executive Vice President and head of the Media Solutions Department of Samsung said: “I believe that Samsung will be a true leader in the field of mobile phone to provide consumers with a wide range of smart phone product selection”.
But Ari Virtanen, Director of Wireless Solutions of Finnish phone company Elektrobit said that, “unless you have your own applications and operating systems strategy, otherwise you can only stand aside if you only choose to be a hardware provider”.
The current selling points of Samsung and LG mobile phones are hardware features such as camera and touch-screen, the two brands seldom state their focus on the marketing of software and content.
Industry analysts predict that, despite the impact of the economic downturn, consumers have cut spending, but this year sales of smart phones will have increased by over 20% compared with the same period last year. As Nokia and Google have been offering more low-priced smart phones, prices of smart phone will subsequently fall, thereby promoting growth in total sales volume of smart phones.
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