The Full Line Of Vertu Luxury Mobile Phone Arrives In Shanghai

Last weekend, Vertu, the first manufacturer famous for exquisite workmanship all over the world, displayed all its series at Henglong Plaza in Nanjing west road, Shanghai, which provided the audiences a rare opportunity to appreciate luxurious mobile phones.

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Vertu Signature：The inspiration comes from the excellent workmanship of watches and chic jewelry. It is the first series that Vertu’s chief designer Frank Nuovo designs for this most luxurious brand of mobile phone. Each component is made from excellent material which is accurately rig out by handwork of experienced artisans. Vertu Signature makes the classic dream of Frank Nuovo who wants to revere the traditional design concept in communication products come true.

Vertu Constellation：The inspiration comes from the lifestyle of luxury travel. The phone is designed for people who fly all over the world. It has a series of unique functions which can full fill the special requires of global travelling businessmen. Its software can provide practical information of flights, exchange rate and weather forecast. It makes everything under control no matter where you are.

Vertu Ascent Ti：The inspiration comes from the racing car with great performance. Its strong case is made of titanium, and the Vertu Fortress system has the function of Remote synchronization which can back-up the data that the clients have saved.

You should pay attention to Vertu’s new family member—Ascent Ti Carbon Fibre series, which meets the public for the first time after the global press conference in England in July. The use of carbon fibre once more shows Vertu’s dedication into material innovation.

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Vertu V Accessory Collection Makes No Concessions

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What are the five letters of Vertu standing for? Luxury of course. As one of the most luxurious mobile phone brands, Vertu finally unveiled its mysterious and splendid V series.

The V series included a $780 dollars Bluetooth earphone (about 5,304 RMB), a $490 dollars card reader (about 3,332RMB) and a $330 dollars ball point pen (about 2,244 RMB). Certainly, to purchase the set, you also need a beautiful leather box as protection.

One thing is sure that the design of this V Bluetooth earphone is super cool. The Bluetooth 2.1-compliant earphone is made from titanium alloy with memory effect with 6 hours of charge time. But obviously this is nothing that the common folks can afford.

Foreign Brands 3G Mobile Phones Occupies Chinese Market, Industry Thirst For The Development Of Local Brands

According to the report of BuyVertuRplica.com, Chinese 3G mobile phone’s campaign was looking forward to displaying a wonderful competition at the early of next year. However, the initial products of three local telecom operators weren’t the domestic mobile phones but world-class models which included Apple iPhone, RIM BlackBerry mobile phone, DELL Ophone and so on.

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2009 was the first year of Chinese 3G industry’s development, but the market had just only full of hot air, till the golden week of National Day, the sales volume of 3G mobile phones was begun to live. Three operators: China Mobile, China Telecom and China Unicom will launch 3G smart phones in 2010, so next year is the active period of China 3G industry in China.

Firstly, the featured product of China Unicom was Apple iPhone. China Unicom officially sold iPhone mobile phone in October, and spent a great deal of money at advertisement in November. iPhone’s ad “ well-known, it’d better to meet” was display everywhere at Chinese domestic first line cities, for impressing customers with the ad and hoping customer become one of users of China Unicom WCDMA 3G mobile phone system.

Secondly, China Telecom seems to be without any actions till now, and pubic thinks that China Telecom will absent from the competition of 3G, but the fact is not the same as the surface.

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Thirdly, the negotiation between China Telecom and RIM by BlackBerry entering China has approached the final step, at the end of December of this year or January next year, China Telecom will officially publish its next year’s main product—–BlackBerry. In addition, China Telecom is negotiating with America Palm smart phone manufacturer, and hopes Palm can entry Chinese market. It means that China Telecom e-surfing 3G strategy is going to practice.

Last but not the least, China Mobile was defeated by China Unicom at the first competition of iPhone proxy. But it had developed its Ophone system which became the leader of self-developing 3G industry. Buyvertureplica.com reported that China Mobile president Wang Jianzhou would pay a visit to international mobile phone factories, which hoped world-class’s manufacturers would join the operating of Ophone.

Recently, Ophone system mobile phone was born. The current suppliers of Ophone included Legend, LG, Dopod, Dell, Phillips, Hisense, MOTO and ZhongXin. Domestic factories were Legend, Hisense and ZhongXin, but foreign entrepreneurs were more than a half.

Chinese three biggest telecom operators are depending on the help of foreign capital now, so local mobile phones’ development is lack. But actually, the homogeneous and corny problems of Chinese local mobile phones had appeared at as early as 2G age, so domestic mobile phones can’t compete with international big mobile phone manufacturers.

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Giorgio Armani Smart Phone Landing on China

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New product has been added to the Giorgio Armani-Samsung phone line the Giorgio Armani-Samsung smart phone designed by fashion godfather Giorgio Armani. On October 8, a grand release has been held in Italy by Samsung, supported by Giorgio Armani and Microsoft. This smart phone will be launched in China in coming January.

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Giorgio Armani, President and CEO of Giorgio Armani S.P.A., commented: “I simply aim to create a smart phone which is not only an elegant tool but also functional and useful, perfect for today’s managers. The result is a unique smart phone perfectly suited to every moment of one’s business and private day.” “Mobile phones armed with Windows Mobile bring together the best of the Web, the PC, and mobile phones so that people can connect instantly to the experiences they care about,” said Steve Ballmer, CEO of Microsoft Corp.

The Giorgio Armani Samsung smart phone is like a piece of art work, that it shows the elegant style and chic taste of its owner in casual moments. The bigger surprise lies in the powerful functions behind the cover of the great look. With a Microsoft Windows Mobile 6.5 operating system, this smart phone supports WCDMA standard, Wi-Fi and WAPI wireless broadband access, and is equipped with an 800 MHz high speed processor and dual input of touch screen and a QWERTY keypad.

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JK Shin, Executive Vice President and head of the Mobile Communications Division at Samsung Electronics, said: “We are delighted to have reached another milestone in the collaboration between Giorgio Armani and Samsung Electronics. This latest-generation mobile masterfully combines our experience in technology with a design from one of the world’s best known designers, and the functions offered by Windows Mobile 6.5 operating system. What’s more, the Giorgio Armani-Samsung smart phone is a demonstration of our commitment to offering customers cutting-edge technology in our products, along with exclusive design and fashion.”

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20 Million Worth Custom-made iPhone

Recently a gold mine owner from Australia has commissioned a famous jewelry manufacturer to custom make a distinguish iPhone 3GS for him, which is worth 3,200,000 USD, approximately RMB 21,820,000, more expensive than an ordinary Rolls-Royce limousine.

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It costs several months for the best designer of British jewelry maker Goldstriker to make this unique cell phone. The shell case of this phone is made from 271 gram 22K gold, and inlaid with 136 F color diamonds weighing 68 carats in total, and it also wears an Apple trademark on the back of the shell which is decorated with 53 diamonds weighing 1 carat. What’s most special about this phone is that the navigation button is made of a very rare 7.1 carats diamond.

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The packing box for this valuable cell phone is engraved on a single piece of granite, with deer-skin lining, weighing 7 kilo grams in all.

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New Ad Campaign Of Vertu Presents Classic Brand Spirit

Few days ago, Vertu published its new ad campaigns in the theme of successful elites in varied industries, which reveals the pioneer spirit of Vertu as a distinguished leader in mobile phone industry.

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As a well-known and distinctive brand, Vertu has achieved incomparable achievement in this business with its excellent high quality products and services that have won rewards several times (which includes Vertu Concierge service).

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The elites invited to the new campaign photo shots are all bright stars in their different fields. They have not only achieved great successes, but also reached the top levels of their own professional fields. They stand out from the crowd by their extraordinary determination and perseverance.

Celebrities regard Vertu as a necessary part of their lives, which shows their favor and appreciation to top products. Vertu in relentless pursuit of perfection makes each elaborately hand-made Vertu mobile phone with precious materials and top workmanships.

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In the creation process of the promotion photos, famous photographer Alistair Thain has captured the connection between human and their closest partner—mobile phone. The photographs perfectly reveal the excellent texture and chic workmanship of Vertu mobile phone, and the close relation between the master and his mobile phone.

To present this sense of intimacy, hands-as the part of a human body that are most closely associate with cell phone-instead of people’s faces become the focus of shooting.

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Hazel Kay, Vertu’s Global Marketing Director said that” Vertu mobile phone has a style of its own and is tailor-made for successful people. Those unique photographs show the excellent brand of Vertu and the extraordinary achievement of photo characters.”

The brand new photo campaign of Vertu is conducted by London-based advertising agency Dye Holloway Murray, and the photos will be published on some featured publications on earth since September. Customers can also visit vertu.com to get detailed information about the celebrities and their close connection with Vertu mobile phone. More campaign photos will be published soon.

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Vertu was the leading enterprise that first produced distinguished hand-made luxury mobile phones and communication products in the world. It is founded in 1998 and launched its first product in 2002, and till now it has launched three distinctive and unique series—-Vertu Signature, Vertu Ascent and Vertu Constellation. All of its products are assembled by the most excellent artisans in Vertu’s headquarter in England, which completely shows Vertu’s strict requirement on combining fashion and art that Vertu persists all the time. Vertu is sold exclusively in more than 50 countries of the world and customers can shop Vertu’s products in 600 stores and department stores of top watches, jewelry and Vertu boutiques around the world.

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