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Coach finding its new self

April 21, 2010 // Posted in Blog Share  

Coach Finding Its New Self

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Coach broke out of its box in 1997 in search of trendier horizons. Up until then, the American leather goods firm had its name in a serif font within a lozenge-shaped box for a logo—and liked it; why not? Stamped on its own leather tag and attached to each bag with a small chain, Ihe label had been an instant mark of quality for the affluent conservative set, deservedly earning a place in Coach’s annals. But now another symbol was required, a graphic to express Coach’s YOUNGER S E L F , For this new client, there were to be no margins, no heavily bolded font. Instead, following its explorer instinct, Coach stepped out into new territory to address its larger audience. News from http://www.buyvertureplica.com.

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