New Ad Campaign Of Vertu Presents Classic Brand Spirit

Few days ago, Vertu published its new ad campaigns in the theme of successful elites in varied industries, which reveals the pioneer spirit of Vertu as a distinguished leader in mobile phone industry.

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As a well-known and distinctive brand, Vertu has achieved incomparable achievement in this business with its excellent high quality products and services that have won rewards several times (which includes Vertu Concierge service).

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The elites invited to the new campaign photo shots are all bright stars in their different fields. They have not only achieved great successes, but also reached the top levels of their own professional fields. They stand out from the crowd by their extraordinary determination and perseverance.

Celebrities regard Vertu as a necessary part of their lives, which shows their favor and appreciation to top products. Vertu in relentless pursuit of perfection makes each elaborately hand-made Vertu mobile phone with precious materials and top workmanships.

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In the creation process of the promotion photos, famous photographer Alistair Thain has captured the connection between human and their closest partner—mobile phone. The photographs perfectly reveal the excellent texture and chic workmanship of Vertu mobile phone, and the close relation between the master and his mobile phone.

To present this sense of intimacy, hands-as the part of a human body that are most closely associate with cell phone-instead of people’s faces become the focus of shooting.

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Hazel Kay, Vertu’s Global Marketing Director said that” Vertu mobile phone has a style of its own and is tailor-made for successful people. Those unique photographs show the excellent brand of Vertu and the extraordinary achievement of photo characters.”

The brand new photo campaign of Vertu is conducted by London-based advertising agency Dye Holloway Murray, and the photos will be published on some featured publications on earth since September. Customers can also visit vertu.com to get detailed information about the celebrities and their close connection with Vertu mobile phone. More campaign photos will be published soon.

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Vertu was the leading enterprise that first produced distinguished hand-made luxury mobile phones and communication products in the world. It is founded in 1998 and launched its first product in 2002, and till now it has launched three distinctive and unique series—-Vertu Signature, Vertu Ascent and Vertu Constellation. All of its products are assembled by the most excellent artisans in Vertu’s headquarter in England, which completely shows Vertu’s strict requirement on combining fashion and art that Vertu persists all the time. Vertu is sold exclusively in more than 50 countries of the world and customers can shop Vertu’s products in 600 stores and department stores of top watches, jewelry and Vertu boutiques around the world.

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