Why the 3G mobile phone market doesn’t heat up?
1. The price a bit too high
The 3G cell-phones in the market are custom made by every network runner, the average price of which all over 2000 Yuan.
According to the market’s feedback, among the dozen 3G cell-phones available in general cell-phone chain malls, three of them are over 2000 Yuan, one at 3000 and more, six range from 4000 to 5000 and three are well over 5000 Yuan. The high price appears to be one threshold for general consumers. Besides, there are only a dozen or more 3G cell-phone models available in the market, which is far too little choices, compared with the 2.5G and 2.75G mobile phones that have four or five hundred models.
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2. The charge a bit too expensive
The largest demand of 3G phones comes from the middle-low market, but the reporter’s research finds out that charges on the high side appears to be the biggest obstacle restricting users to upgrade to 3G.
According to the standard, the charge of surfing the Internet through 3G network is 0.5 cent per one KB if based on flow, and 0.1 cent per minute if based on hour. As network runners, they concern more about making profits. When designing combo sets, they are in the hope of charging users the part that outside the combo set the user has chosen according to standard. An insider also raises an example for the reporter that, after using up the flows a combo set contains, if a user sets up a common size website with his 3G cell-phone, it will costs him more than one Yuan if calculated by flow, and if this user surfs on the Internet for one hour, it will cost him six Yuan if calculated by hour, which is not cheap.
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