Mobile Phones Cannot Replace Watches But Increase Watch’s Value

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Growing with the times as well as scientific and technological progress, the young generation in America is changing their ways of pursuing time. Watch gradually fell out of favor, replaced by mobile phones, computer, Blackberry (the terminal system of mobile E-mail) and so on. I think such a change is not just happening in America but every corner all over the world. According to a research by Nokia in 2006, in china there are 80% of users using mobile to replace alarm clock. However, we still can find that there are many watches worn on our wrists.

Therefore, we can say that mobile phones only replace watches’ function of telling the time but not watch the accessory, because watch is not the tool of recording time any more, but a symbol of social position. In this process, small watch companies are going to their doom and the time of brand marketing for watches is coming toward us with watches changing from consumer goods into luxury.

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