It’s Pathetic To Slave oneself For Famous Brands
Recently, there is a forum in Shanghai held by Mangazine magazine in the theme ‘luxury goods in china for centuries’. Du Junfei, a professor of Nanjing University has described the image of China’s new elites as men carrying Bally bag to work, wearing Armani suits and take out a Mont Blanc pen to sign spontaneously; while at the same time they are under great pressure and always feel their wisdom and strength have been hollowed out.
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It’s almost a cartoon image of the young white-collars in China who are major consumers of luxury goods. Du Junfei has defined luxury goods as the affluence, enjoyment and honor surpassing common needs, and the production, consumption and culture related to them. He has emphasized that “affluence, enjoyment and honor” as key words are the starting points in studying the phenomenon of young people in hot pursuit of luxury goods.
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